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Module 1
Finding Your Starting Point
"I had a very difficult time with the "concept" of only one target
market. After all, I'm a Realtor, and I can help ANYONE! I realized
that I enjoyed the first time buyers most of all. They needed my
advice and this group made me feel most appreciated. In working with
these buyers, I have increased my visibility to another market segment
since I usually have the opportunity to "meet the parents". By gaining
credibility with these parents, I now have a vein of potential
customers that I never would have reached. I finally understand what
you meant when you said that narrowing my market would give me greater
profits!"
Deb Hornstein, CRS, Danberry Realtors
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Module 2
Identifying Prospects Using the V-C-P Method
"I learned that in business I can be incredibly visible, have
testimonials to support my credibility, but until I can bring my
relationship with a referral partner to the level of profitability, it
is just social."
Julie Kuney, Comfort Keepers
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Module 3
Developing Network Prospects
"Once I learned to use the GAINS Profile it became easy to get to know other people. I use it not only for business but any time I am interested in getting to know someone better."
Margie Sparks, Owner, Custom Concierge
"This module gives me a great tool for getting to know my business contacts (suppliers, customers, network partners) better. More importantly it is a tool which allows me access to what motivates the people who can make me successful. WOW."
Jack Hollister, President, The Employer's Association
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Module 4
18 Tactics to Motivate Your Sources
"This is a systematic way of determining who will make the best business partners. I have used this to develop partnerships which are a win-win.....for my referral partners."
Jack Hollister, President, The Employer's Association
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Module 5
Activating Your Referral Network
"CNP taught me to evaluate a referral partner using solid criteria--if I can't say "yes" to those criteria, I need to look for other prospects. Those business people who meet my criteria and I meet theirs will be the ones with whom I reach a profitable level."
Julie Kuney, Comfort Keepers
"I learned how to contact other professionals, and partner with them to bring business to each other from our respective target markets, thus increasing sales and saving time."
Carlton "Holly" Hollister, Independent Financial, Representative, Savage & Associates
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Module 6
Building and Evaluation Your Network's Effectiveness
"I have found the 'networking scorecard' to be a powerful tool in structuring my marketing activities -- and motivating me to use network
marketing in a consistent manner."
Don Levitt, Owner, The New World of Work Network
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"Learning about the 16 Shades of Referrals through CNP has opened my eyes. Before taking the CNP class if I received a name and telephone number I was happy. Now I realize how powerful a face to face introduction can be. It's about working smarter."
Doug Clark, Mortgage Loan Originator, Fifth Third Bank
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"I have found the worksheets in Module 6 to be a valuable tool in motivating my sales activities and evaluating the effectiveness of my network. The specific feedback and guidelines that the information provides keeps me on track on a daily basis. It was great to learn the 15 behaviors that will lead to effective business relationships and given the ability to track my personal performance. Module 6 is a great tool for the salesperson who needs guidance in the 'how do I do that' category."
Gary Thompson, Business Development Director, SSOE, Inc
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Module 7
Working with Contact Spheres
"This module helped me to further refine my understanding of who is the best prospect or potential customer for the EA. The profile we
developed has helped us to focus our energies on the right customers."
Jack Hollister, President, The Employer's Association
"After learning about the different types of networking groups and their purposes, I was able to make a better choice about where I commit my time."
Margie Sparks, Owner, Custom Concierge
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Module 8
Creating and Giving 10 Minute Presentations
"The sole purpose of a 10 minute presentation is to get my audience to like me!"
Julie Kuney, Comfort Keepers
"I learned how to focus on the key elements of my business and present them in a way which is easily understood. In my experience, this is much
easier said, than done."
Jack Hollister, President, The Employer's Association
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Module 9
The 10 Commandments of Networking a Mixer
"A great system of easy to follow steps for those of us who are really not as extroverted as we appear to be."
Jack Hollister, President, The Employer's Association
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Module 10
Tools and Techniques for Enhancing Your Business Image
"The module on Public Relations motivated me to contact the editor of a local business newspaper and propose writing a monthly column
focused on my target market -- and my proposal was accepted!"
Don Levitt, Owner, The New World of Work Network
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Module 11
Making Introductions That Last
"I have used this system to make some great network connections in business and with the charitable organizations that really matter to me. It really works and it the emotional rewards are extraordinary."
Jack Hollister, President, The Employer's Association
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Other Thoughts from Our Graduates...
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"The Certified Networker Class that I'm currently enrolled in has brought me so much closer to have my dream of having "The Sorority Haven" up and running with great success. The tools that I have learned, to go out into the world and ask, "How may I help you?" has given me a great sense of worth and passion to listen to others and receive such great information. Without this class, honestly I'm not quite sure just how long it would have taken me to get off the ground with my dream of the Sorority Haven. Thanks you!
Beth Anne Barrett, Student, Davis College
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"The Referral Based Marketing class (Certified Networker) has been very beneficial to me by opening my eyes to the business part of being an interior designer. I am aware of how to develop a business plan, develop a target market, develop referral partners and produce referrals not only for me, but other as well."
Leticia Soto, Student, Davis College
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"By taking this class, I have learned how to not only help myself but how to help others as well. I also learned how to get myself out there and to meet people because it's not going to come to me. I have learned the different processes/steps to making partners and how to work with others to promote myself. I now know more about marketing not only my product/service but also how to market myself. It taught me that people want to get to know me first before they would refer me to someone. I have learned how to market myself without being snobbish."
Tiffany Krueger, Student, Davis College
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"I recently completed the Referral Based Marketing Class (Certified Networker) at Davis College. With the help of Nick Nigro (instructor), I have begun to develop a whole new way of doing business. The class gave me many keys to develop relationships that are profitable for me and other. I especially enjoyed the concept of "Giver's Gain"; thinking of other first. This class is highly recommended to anyone interested in expanding their business."
Sara Guiher, Student, Davis College
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"The Referral Based Marketing Class (Certified Networker) has helped me to look at the way I talk and why I talk to people differently. I am now better able to approach people and talk to them about things that I need and how I can help them. This class should be taken by anyone who owns or ever wanted to own a business."
Isha Wade, Student, Davis College
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"Certified Networker program class is very valuable to the individual that wants success in business and life. It opened my eye and mind to a system that is very doable in business. Success is not by accident. The class showed me how to line my ducks in a row in such a way to attract success. Many life lessons were learned; one example: front porches. I am always on the lookout to clean and revamp my front porch! I want to be approachable and unforgettable to all who know and meet me. The CN program showed me how to achieve that."
Cynthia Glover, Student Davis College
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".....the CNP course was the most valuable benefit. I can't put an
exact dollar amount but my awareness of networking with people in my
industry has been extremely beneficial. I have only tapped into a
small part of my networking sphere, my efforts have been focused on
people related to my business. This has led to a significant increase
in my income. I would like to start going to the lunches and some
mixers. I really think that people who are in sales and rely on
commission should take the CNP course."
Scott McMunn, Scott McMunn - Landscape Design
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"Because of the commitment I'm now making to my referral partners, I
have increased my closing rate of giving referrals by 14%! What made
the difference is that I now see the benefit of staying IN THE MIDDLE
of the referrals I give to others. I appear credible, I stay informed,
and I give value to both prospect and referral partner. I'm now having
fun!"
Merri Bame, Breaking Down Barriers
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"CNP has helped my start developing the path I want to take to
increase my business. It has challenged me to thing about the type of
clients I want and how to develop other people to help me attract
those client to becoming more profitable. Thanks!!!"
Ann Stott, CPA, Norton & Stott, Inc.
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"Because of the knowledge gained during the CNP course I now
understand the service I provide, not the work we do!"
Sharon Hawkins, ClaimsPro
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"After completeing CNP this past year, I began working on a
HUB group. The group consists of a mortgage lender, financial advisor
and a woman from "Comfort Keepers". Comfort Keepers provide assistance
with laundry, shopping, taking a person shopping, bathing, food
prep. etc (anything that is non-evasive medical) Anyway, Julie from
Comfort Keepers was very hesitant to join our HUB because she didn't
think she could deliver. In December, when she joined us we all set
referral goals that we would give. In January, she passed along a
referral for a 51 year old woman who is taking care of her 80 year old
parents. She is selling her home, her parents home and purchasing a
ranch for everyone to live. In 5 years, she is retiring and moving to
a lakehouse and will sell the property she is now looking for. This
HUB works because all members have the same target market. The 2
listings will be for $290,000 and the purchase probably around
$185,000. The commission could range from $8000 to $15,000 on these 3
sales."
Sue Hughes, Realtor, Welles Bowen, Toledo, OH
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"I actually took this class because I needed a filler class, but during this process I am amazed how beneficial CNP has been to me. I have learned valuable information to help me build my career. Giver's Gain really strikes me!"
Kelly Binder, Davis College student in the first class to receive college credit for CNP
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"Givers Gain! I feel that by caring for others, I will help others get more referrals and by builiding relationships more positive referrals will come back to me."
Lois Welman, Davis College student in the first class to receive college credit for CNP
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"I have just started to have certain items of the course start to click. I am now realizing the true potential of the power of the Certified Networker Program."
Anonymous, Davis College student in the first class to receive college credit for CNP
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"A helpful part of the course was learning about the 10 Commandments of Networking a Mixer. It helped my confidence in meeting new people."
LaVonda Ramsey, Davis College student in the first class to receive college credit for CNP
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"Identifying my target market has added so much to the success of my business. Comparing April 2006 to March 2006: 20% more in maternity clothes sales; 60% more in number of maternity customers. Thank you, CN!!"
Sandy Pirwitz, Sandy's Stuff for Women, Ltd.
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"I recently had the priviledge of participating in the Certified Networker class offered by Debby Peters. I will use the information and insight I gathered in these classes for the rest of my business life. I highly encourage anyone who has not had the opportunity to attend the CN classes to sign up quickly. You will soon become one of the area's best networkers."
Joy MacLeod, Artistic Memorials
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"Debby and the CN class has helped me find the passion I have for my company. It is not about just building or remodeling, but how it can make a drastic difference in a family's life. Because my family is so important to me, I now can use my passion to help create the needs of another family. I also have the support of a great community when I need it."
Sue Greene, Jammer Construction
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"The CN class has taught me more than anything that giving to others is the true key to success. It's a no-brainer. As I've put myself out there as a helper in different organizations, the response has been great. I've developed relationships I never imagined I would have before taking this class."
Dennis Austin, Corporate Intelligence Consultants
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"The Certified Networker program has been the best investment I've made in my business development and education. Over the last 12 weeks I've learned more about business and about myself than I ever imagined I would. I'm really excited because no matter what my future holds, I have a solid foundation to make my business a success and stamp out cold calls forever!"
Julie Cantu, Innovative Marketing Design
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"As I have gone through the CN program, I've learned several principles that I've applied to my business. As a result my sales were up 43% from September to October. I believe the main reason for this incredible increase is the time that I now devote to developing relationships."
Lynn Grombacher, Arbonne International and Weight Watchers
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"The most notable benefit for me was to find out why I do what I do. It helps me to sincerely convey to my customers the reason I have the kind of business I do and that truly I am focused on helping them have fun!"
Karen Kiemnec, Stampin' Up
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"I just spent 12 weeks with 10 people who were strangers at the beginning and now will be lifelong friends. This is what happens when you take the Certified Networker class. I have profited both in business and in my personal life."
Julie Higby, Sendoutcard.com
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